Novibet has expanded its live casino lobby with games from ICONIC21, rolling out the supplier’s portfolio across nine markets. The launch covers Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand.
The deal gives Novibet players access to ICONIC21’s live casino titles, including games from the supplier’s Gravity Series. That series includes Gravity Roulette and Gravity Blackjack, two products built around live dealer play with extra visual features and multiplier-style mechanics.
For Novibet, this is a content expansion rather than a small lobby update. Live casino sections are becoming more crowded, and operators need more than one or two familiar suppliers if they want their tables to feel fresh. Adding ICONIC21 gives Novibet another live provider to place beside the bigger names already common in many casino lobbies.
ICONIC21 is still a newer name for some players. The company rebranded from BETER Live in September 2024 and has been building its live casino presence since then. It operates studios in Bucharest, Romania, holds a Malta Gaming Authority licence, and its games are certified by BMM Testlabs.
The timing is useful for the supplier. A deal with Novibet gives ICONIC21 access to several regulated markets at once instead of growing one country at a time. That kind of distribution matters in live casino, where a game can look strong on paper but still needs real traffic to prove whether players come back after the first try.
| Detail | Information |
|---|---|
| Supplier | ICONIC21 |
| Operator | Novibet |
| Markets covered | Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, New Zealand |
| Key product line | Gravity Series |
| Games highlighted | Gravity Roulette and Gravity Blackjack |
| ICONIC21 background | Rebranded from BETER Live in September 2024 |
| Licence | Malta Gaming Authority |
| Studio base | Bucharest, Romania |
| Certification | BMM Testlabs |
Gravity Roulette is likely to get attention from roulette players because it adds multiplier-style action to a familiar live table format. The game has a published RTP of 97.40% and can feature up to five multiplier numbers per round, with values reportedly ranging from 50x to 1,000x.
That gives players a reason to watch more than just the ball drop. It also means the game is competing in the same broad space as other multiplier roulette titles. The difference will come down to pacing, interface, dealer flow, and whether the multiplier moments feel smooth or distracting.
Gravity Blackjack may also help Novibet refresh its table game section. Blackjack players are often more sensitive to rule clarity and pace than visuals, so the supplier will need the game to feel clean, not just modern. A nice studio setup does not matter much if players feel confused about decisions, settlement, or side features.
The main takeaways from the launch are:
- Novibet has added ICONIC21 live casino games across nine markets.
- The launch includes Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand.
- Gravity Roulette and Gravity Blackjack are the most notable titles in the rollout.
- ICONIC21 is using the deal to widen its regulated-market reach.
- Novibet gets a broader live casino offer at a time when operators are trying to diversify their table game lobbies.
- The real test will be whether players return after the first curiosity session.
Novibet’s wider business also gives the launch more weight. The operator was founded in 2010, runs on its own platform, and has teams across Greece, Malta, Brazil, and Mexico. Allwyn acquired a majority stake in Novibet in December 2024, which has added more attention to the operator’s expansion plans.
This deal fits that bigger picture. Novibet is not only adding more games. It is strengthening the live casino part of its product in several markets where competition is already active.
For players, the change is straightforward: more live dealer choice inside Novibet. For ICONIC21, the deal is more important. It puts the supplier’s games in front of a wider audience and gives its Gravity Series a proper multi-market test.
The launch does not mean ICONIC21 will suddenly challenge the largest live casino suppliers overnight. That would be too much. But it does show the company is moving from “new name to watch” into real operator integrations. In live casino, that is the stage where the product has to prove itself at the table, not in a press release.